Blue Cross Leads Way To Government-Mandated Calisthenics


By: Laura Adelmann

Blue Cross Blue Shield Minnesota is funding an unprecedented run toward government-mandated calisthenics.

Controlling people’s behavior to include more exercise should be achieved through land planning, modifying zoning laws and limiting transportation options, according to the company’s April 28 request for proposals to implement “Active Community Planning.”

Citing “a growing body of research,” the proposal concludes that cities and towns can have positive impact on rates of physical activity through careful planning of municipal infrastructure and policy. Offered to municipal and county governments is their favorite thing: Money. Red-tape tied with the Blue Cross funds require development is planned to accommodate walkers and bikers. Getting people out of their cars to do errands like grocery shopping or getting to work is the goal.

To sell this proposal to the public, Blue Cross is asking governments that apply for the $5,000 to $75,0000 contract amounts to provide some cheerleaders – an elected official or two who can convince the people that this is all about making them healthier. These ambassadors of government-backed calisthenics will be trained on how to incorporate “active living” into community development planning. And, it appears, also trained in tactics of public persuasion. Topping the list of anticipated training topics during these sessions is, “The role of government in promoting active living.”

Let’s chew on that one for a while – in a non-fattening kind of way.

What role did our Founding Fathers lay out for government in promoting exercise? Our Founders limited government oversight, Americans are guaranteed freedoms, including religion, speech, assembly, property ownership. Nothing in our founding documents cover government mandating the right to aerobics. Another training session will focus on the relationship between government’s land use decisions and “opportunities” for physical activity. Having an “opportunity” implies choice, free-will, an individual being able to make their own decision, independent of government or anyone else. But, if government diverts funds intended for roads and infrastructure to walking trails and bike lanes, choice is eliminated by virtue of what is available.

The initial money from Blue Cross also pays to get active development rules into the community’s future planning documents. Once there, it’s up to the communities to fund active community development, which is virtually certain to be spread to other states in the country. It fits the trend: For decades, America’s road system has been neglected, but instead of increasing the road system, billions of dollars are being poured into mass transit, near walkable communities and commune-like apartment living.

Blue Cross’ scheme urges government to expand the blueprint for how all will travel to how we will live, work and act: Together, on foot. “Home” is a crammed-in high-rise apartment in a subsidized “livable community.” Forced walking or biking for all: The mother with a new baby and busy toddler, the busy career person late for a meeting, and grandparents with arthritis. Cars are outdated, cars are downright unhealthy!

And while the people are financially forced into congregating into transit-line developments, government and radical environmentalists use conservation easements to pry development rights out of the hands of landowners and farmers. Conservation easements last forever, forcing a new definition of “landowner,” merely a subservient tenant, mandated to fund and implement “best” land management practices required by the easement-holder. Perhaps there will be “best practices” developed for mandating exercise in those subsidized housing units some day.

Governments granted the Blue Cross funds will be conducting a “health impact” assessment of their community, defined as a “systematic way to shed light on the health consequences of proposed policy or development decisions.” Finally, it will produce a draft comprehensive plan incorporating “active living” in ordinances, zoning, maintenance, new projects and infrastructure. Then you have the first steps toward government-mandated exercise.

Community development has increasingly become about control of the people, and rightly so, because land use planning and zoning is not a Capitalist idea, it’s a Socialist construct that is designed to lead to a government-planned society. And active community development is not just about walking paths. It’s about freedom, and the individual’s right to determine where and how they will live. Blue Cross’ proposal claims to be about peoples’ health, but the insurance company is really hoping to impact its costs through enticing government to further control the people’s actions.

Government is usually only too happy to oblige.



Laura Adelmann is a Staff Writer for the New Media Alliance. She is an award-winning investigative reporter and researcher who stands for the conservative Christian values that founded America. She has a passion for truth, integrity and accuracy, as well as a love of research. Her work, which includes news articles, investigative stories and opinion pieces, has appeared in Minnesota Christian Chronicle, Pro-Family News and numerous local newspapers in Dakota County, Minnesota. Laura has also written copy for conservative candidates running for state and national offices.

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