Obama Enjoys Benefits of Celebrity Status Syndrome
By: Neil Braithwaite
Do you ever wonder how you can be so vehemently opposed politically to a celebrity, be they an actor or musician, and yet, truly enjoy watching or listening to them perform? Why do you suppose that is? Well, I believe itâ€™s because you can compartmentalize them into both a celebrity and political advocate. Although you know full well they are the same person, you can still enjoy and respect the one and yet harbor a disdain for the other.
A great example of this for me is watching Alec Baldwin act or listening to Bruce Springsteenâ€™s music. I think Baldwin is an exceptional and funny actor, but I canâ€™t stand his liberal rants. As for Springsteen, well letâ€™s just say his politics rub me the wrong way, but as far as his music goes, heâ€™s still the boss. And donâ€™t tell me you donâ€™t do this. You know you are still watching or listening to some celebrities who have done some rather, letâ€™s say, questionable things in the past. It makes you thinkâ€¦doesnâ€™t it?
Celebrities also project something that sets them apart from us normal folk that I like to call the, â€œforgetâ€“about-it factor.â€ It seems that no matter what trouble they are in or wrongs they have committed, their adoring fans always see fit to forgive and forget. And ironically, celebrities usually come out more popular than they were before their trouble. Go figure.
I call this whole phenomenon, â€œCelebrity Status Syndrome,â€ (CSS), because the recipients of this extraordinary treatment are most often celebrities. I base this purely on observation, not science or medicine, so donâ€™t confused it with â€œCelebrity Worship Syndrome,â€ where people become obsessed with specific celebrities. However, I do believe CSS does affect everyone to some degree.
Celebrity Status Syndrome helped me understand why Barack Obama had so many loyal followers and got such positive media coverage during the campaign, especially since most people didnâ€™t really know who he was or what he stood for coupled with so many negative stories and associations about him. CSS is also responsible for the same loyal followers and positive media coverage President Obama has continued to enjoy since his election. Donâ€™t get me wrong, I understand blatant liberal media bias and party line supporters, but there is more to it than that.
Allow me to make two very important observations: First, Barrack Obama ran for president as a celebrity and was covered by most media as a celebrity. And second, John McCain ran for president as a politician and was covered by all media as a politician. While McCain was campaigning as a politician for a public office, Obama was on tour as a celebrity seeking status and position. And always remember, celebrity status trumps a political office almost every time!
Obamaâ€™s brilliant handlers cleverly made him into the biggest celebrity since the Beatles or Elvis. David Axelrod and his team figured out something that no other national political campaign had yet to understand, so they took a chance and based their entire campaign on it. What they figured out was very simple: politicians are held to a higher standard at all times, while celebrities are not.
The way Obamaâ€™s political handlers marketed him to America was that he was then, is now, and always will be, a mega-celebrity. And in accord with that special celebrity status, America now has a president who possesses all the extraordinary benefits that Celebrity Status Syndrome has to offer.
Regardless of President Obamaâ€™s performance and outcomes in the next four years, be they good or bad, positive or negative, successful or not, Celebrity Status Syndrome will ensure complete indifference among his supporters along the way. And, thatâ€™s exactly why Obama will be very difficult to beat in 2012 – because heâ€™s not a politician, heâ€™s a celebrity!
The only chance conservatives and republicans have against Obama in 2012 is to strip him of his celebrity status by exposing him for what he truly is – a mere, ultra-liberal politician who holds the office of President of the United States and is taking this country in the wrong direction.